Coca-Cola and its Evolution Essays - Coca-Cola, Patent Medicines

Coca-Cola and its Evolution Essays - Coca-Cola, Patent Medicines Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage(Things go better with Coke 14). Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non- carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after Pemberton's death the remainder was sold to Candler. Pemberton was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300(Coca-Cola multiple pages). Candler achieved a lot during his time as owner of the company. On January 31, 1893, the famous Coca-Cola formula was patented. He also opened the first syrup manufacturing plant in 1884. His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in newspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at any fountain. Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert Woodruff, who would be president for six decades(Facts, Figures, and Features Multiple pages). Robert Woodruff was an influential man in Atlanta because of his contributions to area colleges, universities, businesses and organizations. When he made a contribution, he would never leave his name, this is how he became to be known as "Mr. Anonymous." Woodruff introduced the six bottle carton in 1923. He also made Coca-Cola available through vending machine in 1929, that same year, the Coca- Cola bell glass was made available. He started advertising on the radio in the 1930s and on the television in 1950. Currently Coca-Cola is advertised on over five hundred TV channels around the world. In 1931, he introduced the Coke Santa as a Christmas promotion and it caught on. Candler also introduced the twelve ounce Coke can in 1960. The Coca-Cola contour bottle was patented in 1977. The two liter bottle was introduced in 1978, the same year the company also introduced plastic bottles(Coca-Cola multiple pages). Woodruff did have one dubious distinction, he raised the syrup prices for distributors. But he improved efficiency at every step of the manufacturing process. Woodruff also increased productivity by improving the sales department, emphasizing quality control, and beginning large-scale advertising and promotional campaigns. Woodruff made Coke available in every state of the Union through the soda fountain. For all of these achievements he earned the name, "The Boss"(Facts, Figures, and Features Multiple pages). In 1985, the Coca-Cola Company made what has been known as one of the biggest marketing blunder. The Coca-Cola company stumbled onto the new formula in efforts to produce diet Coke. They put forth 4 million dollars of research to come up with the new formula. The decision to change their formula and pull the old Coke off the market came about because taste tests showed a distinct preference for the new formula. The new formula was a sweeter variation with less tang, it was also slightly smoother(Demott 54). Robert Woodruff's death was a large contributor to the change because he stated that he would never change Coca-Cola's formula. Another factor that influenced the change was that Coke's market share fell

Miss Stoner Essays

Miss Stoner Essays Miss Stoner Paper Miss Stoner Paper How does Conan Doyle present Sherlock Holmes, the great detective, in his stories? My general impression of Sherlock Holmes is that he is a very mysterious, cunning and slightly deviant individual. He is cunning because he likes catching people out (by himself without anyone else knowing) so he can get all the credit and acts quite big headed too by showing off in front of his clients. As a reader he gives me the impression that he is selfish because he treats Dr Watson as a servant and accepts Watson to bow down to him all the time. He has respect for women but no respect for men, I think this is because he has soft spots for his female clients but Im probably wrong because its not in his nature to do this. When Holmes meets Helen Stoner in The Speckled Band he is always using a language to show he is a detective I observe that you are shivering along with showing her who is boss this is my intimate friend and associate Dr. Watson. Also while he meets Helen Stoner he is very polite good morning, madam whereas with men he would not talk as politely. He also tries to impress her you have come in by train this morning, I see he is self-indulgent. He shows her compassion (which is rare for Holmes to do) but its sarcastic anyway you must not fear said he soothingly, bending forward and patting her forearm. He goes into out of his way to impress Miss Stoner by going into going into great (and pointless) detail about how he knew how she travelled there You must of started early, and yet you had a good drive in a dogcart, along heavy roads, before you reached the station, weather or not hes got a soft spot for her I dont know but its highly unlikely as its not in Holmes nature to do so. Miss Stoner is baffled about how Holmes knew how she got to the meeting There is no mystery, my dear madam said he, smiling which is also shows that Holmes is smug at this moment. Once Holmes had listened to Miss Stoners story he accused straight away of not telling him everything Miss Stoner, you have not. You are screening your stepfather. He done this again by observing Miss Stoner but this time her wrist and not her clothes The marks of four fingers and a thumb, were printed upon the white wrist this could of meant that she had been cruelly abused possibly by her stepfather. He sat down in his office, by the crackling fire and there was a long silence while he thought of the information he had gathered. He then asked Miss Stoner if it would be possible if they could see over these rooms without the knowledge of your stepfather which is conspiritual. When Miss Stoner said it was alright for them to do this asks Watson you are not averse to this trip, Watson? which is more like a statement of Holmes telling Watson what to do, this shows once again that Holmes is the boss and has full control of Watson. As Miss Stoner leaves she says My heart is lightened already since I have confided my trouble to you This is her thanking Holmes and saying to him you have made me feel at ease. When Miss Stoner arrived she was agitated frightened eyes like those of a haunted animal but when she left she wasnt glided from the room this can be said as Holmes touch. Once Miss Stoner leaves Holmes tests how well Watson has been listening to the conversation by asking him And what do you think of it all, Watson? When Holmes meets Miss Stoners stepfather (Dr Grimesby Roylott) Holmes says to Roylott my name, sir, but you have the advantage of me and Roylott replies straight away with I am Dr Grimesby Roylott, of Stoke Moran as Holmes said it patronisingly and has got strong powers of observation. Holmes is always polite and charming even with people he doesnt particularly get along with (mainly men) Pray take a seat. When Roylott asks Holmes about his stepdaughter hr quickly diverts the subject by politely saying It is a little cold for the time of year, so Roylott furiously answers back with no manners at all. Homes then replies imperturbably (not bothered). Roylott obviously doesnt like Holmes and describes him as a scoundrel and also has a reputation of being a meddler and Holmes likes this. Every time Roylott mentions something about Holmes, Homes smile broadens as if he likes the fact hes got a reputation, Roylott hates him and he has got a sense of smugness about the whole thing.

Apply to University Personal Statement Example | Topics and Well Written Essays - 500 words

Apply to University - Personal Statement Example I have the zeal to know how computers operate and how I can use them to positively influence the world in my own way. English is my second language and I have had some difficulties learning it since I did not have enough learning materials in my native place. I figured out that if I become a computer expert I can make these materials available to kids who crave for knowledge and, consequently, help in dissemination of knowledge. I have studied Information Technology in my bachelors. The IT course equipped me with basic knowledge and skills in computer programming, web designing in form of HTML, information searching and retrieval and subject indexing and thesaurus construction. These skills and knowledge should give me a head start in computer science. I do not have any previous work experience as I have just completed my bachelor’s degree in IT. However, during my bachelors I undertook a work placement programme at a nearby high school for two months. My duties were akin to those of a system administrator where I helped the school’s system administrator configure computers and check for security breaches. I also helped students who did not know how to use computers to use them effectively. As a result, I grew my computing and management skills which should prove helpful for this course in the long run. I have a host of interests and hobbies. However, the ones I love most are to play and watch football, to play chess and to participate in enlightening debates. I believe football is a competitive and passionate sport. This should make me a competitive and passionate person in all my undertakings. Debating helps me grow my English language and vocabulary and equips me with the skills of thinking at my feet and adequately relaying information. Lastly, chess equips one with planning, thinking and overall strategizing skills. All these skills will be